Posts Tagged ‘wonder woman’

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Catwoman Breast Cancer Awareness Ad (I swear to God, this costume thing should not be that hard)

January 9, 2012

Catwoman Breast Exam Ad

Does it really matter what I say at this point?

Okay, in case anyone is actually reading down here, that picture is from a breast cancer awareness campaign rolled out by an advertising agency in Mozambique late last year, when it might have received a little more attention if we weren’t all occupied trying to figure out what Bane was saying in The Dark Knight Rises prologue and resetting the trailer audio against footage of The Lion King.

That said, this should have been a really good campaign.  Because there are factions in comic book fandoms that rail against the titties, who rail against fantasy and sexuality and anything men enjoy looking at as if it’s an insult to women.  But in the words of West Wing’s Josh Lyman:

You know, I realize that as an adult not everyone shares my view of the world, and with an issue as hot as gun control I’m prepared to accept a lot of different points of view as being perfectly valid, but we can all get together on the grenade launcher, right?

It’s breast cancer.  We’re mammals, we can all get together on this one.   We’ve all got ‘em, ladies.  A-cups, D-cups, and the most vitriolic Balent-bashers of every size and shape can all raise their hand for this one: Breast Cancer BAD.  No matter how much it offends you that men like looking at them, dying because a lump went unnoticed in all that fleshiness would suck.

The message of this campaign, which features Catwoman among other busty comic book icons like Storm, She-Hulk and Wonder Woman performing various stages of a breast exam is simple and solid:

There are no super women, nobody is immune to breast cancer, every woman should do this.

That message is delivered following the most basic rules of communication as first codified by Aristotle: Step 1 – Get their attention.  It doesn’t matter what you have to say if you don’t nail that.  You have to GET YOUR AUDIENCE’S ATTENTION.

And unlike some generator repair shack in Mobile, Alabama headlining their webpage “SEX – SEX – SEX, Natalie Portman Naked,” this picture is actually ABOUT the very thing it’s getting your attention to talk about.

So seriously, this is a good ad.  This is a good campaign.  And I desperately, desperately want to tell anybody who has a problem with it to reexamine their screwed up sexual politics.

If only it wasn’t for the claws.  ‘Cause that just looks painful.  I love Catwoman, and I am practically the spokes model for “Get over it, there’s nothing wrong with big-titted women in comics!”  But I look at that and wince.  Of course, if you’re featuring iconic, busty comic book women, you’ve got to include Catwoman.  And of course, you’re going to have the claws in there because how else do we know who it is?   But… look at them.  In the way everything else about this attention getting campaign is exactly right for the message they’re delivering, that is exactly wrong.  It screams (as someone posted on Facebook) “This is an idea from a bunch of teenage boys” – because I don’t believe any woman who has actually done this is going to see anything but those claws.

And who is the ad really for?

So, Mozambique ad guys, love your idea, love your enthusiasm.  Little tip from the target demographic: next time it’s a message intended for the curvilinear customers, run it past a curvilinear coworker first and if she happens to say “These three are great but lose that one” even though “that one” is the center of an upcoming Hollywood blockbuster with unprecedented image recognition—do it.  Doesn’t matter if you don’t understand why.  Just do it.

Chris Dee
catwoman-cattales.com

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That’s a sex-face!

December 24, 2011

Those of you who were so worked up about Batman and Catwoman getting it on in the DC Reboot, Starfire and all the rest of it, you’re going want to go have some hot cider.  The rest of us have a… let’s call it a present to open from Ty Templeton.  It’s either a gift or what Lewis Black describes as the kind of thing you see or hear, and you have to pass it on to someone else before it attaches to your brainstem where it will eventually blow up and kill you.

Ladies and gentlemen, I give you “Tingle Bells” Uncle Ty’s list of the most inappropriately sexy Christmas comic book covers.

Sex and comics: Batman and Catwoman, Starfire of the DC Comics reboot, none of this is new

CHRISTMAS COMIC COVERS V: Tingle Bells, Chestnuts Roasting, and the Seven Most Inappropriately Sexy Comic Book X-Mas Covers!

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A Tale of Two Press Releases

July 6, 2010

Last week saw some big news from both comics giants. Let’s compare, shall we?

Marvel is forming a TV division to develop its properties into live action and animated offerings for that enormous television audience. They named Uncle Jeph (that’s Jeph Smallville-Lost-Heroes-The Long Halloween-Hush Loeb to the uninitiated) to head it. Back when Disney first bought Marvel, I said “Now we got us a fair fight.” I meant that Disney had the synergy of a multi-national corporation that has its fingers in many, many pies, a depth and breadth that Marvel lacked, and a knack for getting all those diverse operations working together to make the most of their properties. I know some of us wrinkle our noses when we hear our beloved characters described as “assets” or “properties,” but honestly, as a fan as well as a stockholder, I am all in favor of Disney’s efforts to get every dime they can out of every character they own. A higher ROI for me as a stockholder means MORE STUFF for me as a fan. It really is a win-win if the company knows what it’s doing.

And this is where I planned a contrast with Time Warner, which has that diversity in terms of the divisions listed in its balance sheet: there’s a movie studio and television as well as music and publishing, even if some are on life support.  But they’ve never been able to get it all working together very effectively. Even after Martha Stewart gave them a humiliating billion dollar tutorial on the process, they just don’t get the click going: strip the old science fiction series that had a cult following, build a new audience for new merch and a season-by-season DVD release, soundtrack, new novels, games, and then potentially a new series or feature film. As I said, that’s the compare and contrast I had planned, until *koff* the Amazon made her appearance. Thursday, DC announced their plan to give Wonder Woman a new origin and costume. They announced in the mainstream media, which is usually an indicator that they know their readership is long gone and they have to venture out into the world beyond Wizard, CBR and IGN to get a message through. (c.f. previous week’s Superman article in USA Today.)

It’s not the nature of the Diana news that interests me, however. Like West Wing’s Bruno Gianelli, I only have so much RAM in my head. I have to prioritize. I have to throw some things overboard. One of the things I’ve chosen not to care about is whether or not Diana of Themyscryra gets a new outfit. The thing about this episode that did get my attention was the contrast with Disney/Marvel’s announcement in, well… scope.  The latter is moving with a sure hand into new waters where movies, video games and even theme park attractions feed into each other, creating a capital-F Franchise that is more than the sum of its parts.  And the reactions to the news are a beautiful illustration of reaping what you sow: “OMG, he wrote Teen Wolf? I didn’t know that!” and “Wasn’t Heroes great! Remember those viewing parties we had? Did you know Tim Sale did the paintings for that show?” “Long Halloween was the best  comic I have ever read in my life. 10 years later, it’s not dated either.”

Meanwhile DC is creating this tempest tiara in a teapot, working a shrinking readerbase into a lather over a “controversial” new costume. The only people bothering to fight over this are that 1% of 1% of 1% that didn’t write this guys off by 2007. And in contrast to the Jeph news, reactions include the phrases “latest atrocity” “You read it for me, I’m afraid to look,” and “Oh good God, what are they doing now?” Says to me that 1% of 1% of 1% who haven’t jumped ship aren’t exactly enthusiastic. Is it possible the only reason they haven’t jumped is they don’t know how to swim?

Maybe it’s not a fair comparison. I would probably be the first taking the new regime to task if they tried moving forward without setting their house in order first. There are too many sins unadmitted and unatoned, so much so that if a typo slips into one of these articles: “Superman is Daily Planet reporter Bark Kent” everyone’s first assumption is that they’re replacing Clark in a new campaign to stick it to the old school fans. That is a problem that should probably be addressed before trying to weave the comics into the movies, cartoons, and gaming worlds where these characters thrive. But they better do it fast because Jeph is getting a head start, and history has shown us when he comes out of the gate strong, there’s no stopping him.

Chris Dee
www.catwoman-cattales.com

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